How I grew Real Work From Anywhere to 35k+ organic clicks per month on Google

For the past 3 months, Real Work From Anywhere is getting around 35k+ organic clicks from Google per month. This is a post about how I did this.

I actually didn't want to write this post because all of the advice that is going to make it into this post has already been shared millions of times. However, when I began, I thought I wasn't going to learn the rules and play by them, and that I would do things my way. Little did I know that I was shooting myself in the SEO foot.

Some of you asked for tips under my original post, I am writing this to let you know there is no tips that you don't know of. You just need to follow them.

1. Write good meta title and description

The title and description of each page on your site should be concise, persuasive, and simple. It should simply explain what the page is about.

Don't settle for one variation, keep experimenting with new copies and decide based on your GSC stats.

2. Hierarchical page layout

Write a good H1 heading and a sub heading. Divide your content with sub headings like H2, H3, etc.

3. Nice slug design

Use no more than 3-4 words that describe the contents of the page, transformed in lower case letters, neatly separated by hyphens. I have seen some solo devs sites use an integer as slug to point to their content, which is very dumb - nor humans, nor machines like this.

Example of a nice slug: /work-from-home-jobs

4. Clean navigation

Don't bombard your users with pages to navigate. Trust me users would bounce if you give them too much mental work.

Group similar pages under one parent directory. Link to the parent directory from each page.

5. Tight internal linking

Use breadcrumbs where possible for navigation and link to related content from each page if its applicable.

6. BACKLINKS!

I know this is the part that most people are curious about. And this is part that moves the most needle. Unlike other tips, which you as the site owner can control, this one is not in your hands.

Paying for backlinks is not an option for most bootstrapped founders including me.

Here is how I got backlinks: I never missed a good opportunity to promote Real Work From Anywhere. I always link to Real Work From Anywhere if a relevant thread/discussion came up on X, Reddit, etc.

It helps to have a little showmanship. Just don't be desperate.

Launch multiple times. You will be surprised how many products that gets like two or three likes, take off in the third or fourth launch. You can use new features of your app as a launching opportunity as well.

It's a very slow progress but over the years, I managed to pull some backlinks from authoritative sites.

Being able to launch virally on X can help you to gain good backlinks quickly as writers are more interested in covering viral stories.

Take all the SEO advice on X with a grain of salt

Most of the SEO advice that pop up on my X feed is pure BS. They are mostly written for views, not value.

Also, another rule of thumb in SEO is never overdo anything - avoid overstuffing keywords in meta descriptions, avoid too much internal linking, avoid blasting pSEO pages, avoid using too much header tags on thin content, don't fill a page just to have any content.

There are exceptions exist in SEO: I have seen some big sites defying the most tips included here. Because they have giant authority. Google trusts authority so much that some rules don't apply to them.

But, small sites like ours can't afford this. So, always play safe by the rules.

Thank you. Good luck.